Blurrt were honoured to be asked to join in with The Patron’s Lunch, a huge street party to celebrate The Queen’s patronage of over 600 charities and organisations on the occasion of her 90th birthday.
For this particular event, Blurrt looked for ways to visualise the public’s wider conversation around the event in as engaging a way as possible. The result saw huge screens placed up and down The Mall, primarily used for live video, displaying a variety of custom Blurrt visuals, all being fed by real-time social media posts.
Blurrt made a curated tweet feed for the screens running through Blurrt Live, selecting the most engaging and interesting content posted around the event. This also provided the ability to select and display chosen partner’s content as well. This visual featured alongside a live world heat map that showed where in the world people were joining the conversation and a real-time emoji cloud.
Did you say ’emoji cloud’?
With Twitter’s creation of a custom crown emoji to celebrate the Queen’s 90th, Blurrt looked to find a way in which this could be incorporated as part of a way to showcase the wider conversations on social media about the event.
This resulted in The Patron’s Lunch seeing the introduction of Blurrt’s ‘Emoji Cloud’, an on-screen display of the most used emojis on social media that were used in conversations around this historic event.
This new regal emoji is triggered by using the hashtags #Queenat90 or #happybirthdayyourmajesty and was featured at the heart of the ‘Emoji Cloud’, a wall of positivity filled lots of other popular emojis that reflected the event on big screens at The Mall.
There may have been a fair bit of rain, but nothing could dampen the spirits of all those who attended and a great day was had by all, not least for us here at Blurrt who were delighted that our Live walls were seen by so many people both in person and broadcast live on the tv.
We even heard a rumour the Queen was mightily impressed…although we may have actually started that rumour ourselves!
