When we collect, analyse and understand social posts, we also collect, analyse and understand who’s taking part in that conversation. This allows us to look at collected data through a range of different lenses — we can tell if the post author is male or female, a father or a grandfather, is interested in country music or likes craft beer.
Part of what makes us unique is our ability to analyse every individual social media post in real-time using our own clever custom-built Natural Language Processing system, which looks to understand the language, context and tone-of-voice used in each individual case and can recognise if the post displays one of the following emotive groupings: Happiness, Sadness, Anger, Thankful, Disgust, Love, Confusion and Fear.
Blurrt makes it easy to find key influencers engaging with individual brands and events as well as wider topics of conversation and areas of interest.
Find out who’s talking about you with the loudest voice already, as well as surface who shares the same ethos and views you do, with an already engaged audience.
We locked ourselves away in a room for hours and did some Harry Potter-esque math wizardry to come up with a brand new metric that truly reflects an audience rating. The Blurrt Score looks at the volume of conversation across social around any individual campaign and also takes into account how much is positive, negative and neutral as well as looking at the strength of sentiment that’s being expressed.
One easy way to see how much of an impact is being made across social is to use our leaderboard to sort on a range of different metrics. Blurrt allows quick comparisons across a range of different variables and in whatever timeframe you want.
Live events are the perfect arena for Blurrt to help showcase and drive audience engagement, with previous efforts including live-walls at conferences and socially-driven big-screen games at esports festivals.
Displaying audience engagement via Blurrt on a big screen will encourage attendees to join in and shape elements of the event via voting, clever sentiment analysis and easy-to-digest visualisations of engagement.
We are able to collect and analyse the ever-growing use of emoji within social posts, scoring these in the same way as we would with any other sentiment-bearing words.
We can then look at which emoji are being used the most around a specific reactionary moment and tell the tale in a new — yet equally as relevant — way.
You can also do the following with Blurrt: