As we’re nearing the EU Referendum vote on June 23rd, everyone is keen to answer the million pound (or euro) question, ‘Who’s going to actually win?’
As the result is seemingly too close to predict; we’re now turning to other mediums to see if they will give any indication as to which way it’s going to go.
Seeing as a lot of conversation is taking place on social media and as that’s exactly our cup of tea, so much so in fact that we’ve recently worked with Twitter and the Press Association to build the #EURef Data Hub, our opinion and expertise was also requested by the BBC.
CEO Jason and language analyst Owain were recently interviewed by BBC Wales & Cymru to provide some insights into how the referendum is being discussed on social media, which party has had the wider share of conversation and why we’re seeing this.
Jason’s interview was featured on BBC Wales but is now seemingly hidden in the internet somewhere, however you can listen to Owain talk on Post Prynhawn on BBC Radio Cymru at the following link at 39 minutes in: http://www.bbc.co.uk/programmes/b07dx10j
*You will need to be able to understand Welsh to get the most out of this.
An article on BBC Wales entitled, ‘EU referendum: Measuring the influence of the media’, went live on Friday 17th June and looks at how traditional printed press may no longer be the key media influencer.
Read all about it https://t.co/VOCUYoa82r
How much does the media influence people's #EUref vote? pic.twitter.com/LfMl2BhUmK— BBC Wales News (@BBCWalesNews) June 17, 2016
Blurrt feature quite heavily within the piece, which is an interesting read and can be found online here.
Here’s a specially selected quote from the article just for you Blurrt blog readers:
Blurrt chief executive Jason Smith said its research showed Vote Leave was “getting more traction on Twitter than the Remain campaign”.
“They probably see themselves as the underdog, so for them to overcome the natural obstacles that are in place, they and their supporters will promote themselves a lot more on social media than perhaps the Remain campaign, where it’s more of a status quo,” he said.