Who better to track during the European Athletics Championships in Zurich than Mo Farah. We thought it would be interesting to see what the Twitter reaction would be to his return to competition following his recent injury, withdrawal from the Commonwealth Games and subsequent details of admission to hospital. Would Mo’s public sentiment still be high?
The 10,000 metres race started approx 19:25 BST and finished approx 19:52 BST. Taking a data window from 19:00 to 20:30 (30 mins either side of the race) the results were pretty conclusive.
2,310 tweets in total with a whopping proportion positive towards Mo. Here’s what that sentiment and volume figures look like when broken down over the period:
Sentiment
Volume
It’s not hard to guess what that big spike is. A huge ramp up in tweets a few minutes after Mo crosses the line to win the gold medal.
The final words are best left to the public:
