Blurrt

Best Election Video Ever…?

May 15, 2014 — by

Here in Blurrt HQ we are excited about following all the main political parties in the week leading up to the European Elections and gathering the *sentiment data from Twitter.

Over the past 24 hours, the data shows The Green Party has had a spike in Twitter volume starting from about 10 am on the 14th May 2014 with over 300 tweets and over 500 RT’s. The graph below doesn’t accurately reflect the parties brand colours, but it also shows Plaid Cymru (red line) and SNP (blue line).

Sm parties volume 2014-05-15 10.20.50

 

Correspondingly, The Green Party is enjoying a higher average sentiment score (ranging from +5 being very positive to -5 being very negative) of 0.2 over the past 24 hours. The other parties have got the following average sentiment scores: Conservative (0.2), Labour (0.3), Lib Dems (-0.1), UKIP (-0.2), SNP (-0.1), Plaid Cymru (0)

Sm parties average sentiment 2014-05-15 10.53.27

The spike in activity is down to people tweeting and retweeting a video that The Green Party tweeted out at 10am as part of their “We know Europe is far from perfect, but it doesn’t have to be like this” campaign. It is a humourous take on the #NickvNigel debate with two actors in full spoof mode. For those that missed it, here’s another chance to view this highly original video content (well, for a political party in the UK).

*sentiment data is pulled using the following boolean search terms associated with each individual party. For The Green Party, the search terms we are using are:

Green Party, The Green Party, Natalie Bennett, @TheGreenParty #TheGreenParty @NatalieBen, #bennet, bennet

and

European Elections 2014,European Elections,Euro Elections 2014,Euro Elections,EU14,#EuropeanElections2014,#EuropeanElections,#EuroElections2014, #EuroElections,#EU14,#EPelections,#EUelections,elections,poll,vote

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