Blurrt

Changing the Conversation Around Mental Health

with Heads Together

When the opportunity to get involved with the launch of Heads Together, The Duke and Duchess of Cambridge and Prince Harry’s new campaign to end stigma around mental health, was presented to Blurrt, we were absolutely delighted for the chance to feature alongside so many inspiring charities looking to change the national conversation on mental wellbeing.

The key goals of Heads Together is ensuring people feel comfortable with their everyday mental wellbeing, feel able to support their friends and families and that stigma no longer prevents people from getting the help they need.

The campaign launched on Monday 16th May at Queen Elizabeth Olympic Park in east London, with their Royal Highnesses in attendance to meet some of the charity partners actively supporting those in need, tackling stigma and raising awareness.

We set up one of our Blurrt Live walls to show how people across the world are talking about mental illness on social media, including the most used terms and phrases in posts and also the emotions displayed within posts as well as measuring the overall volume of conversation.

The wall was used as the centrepiece around messaging to promote individuals to feel more at ease with sharing how they feel on social media, something that Prince William got involved with, adding his own comments to the wall.

Our trusty ‘Emotion Wheel’ also sparked a conversation about some of the terminology being used in and around discussions on mental health, as frequently words used around mental health identify as negative, regardless of the context they are being used in.

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