The much anticipated ‘Star Wars: The Force Awakens’ premiered in UK cinemas on Wednesday night with tickets continuing to sell at a rate of one a second throughout the rest of the week. Since the release of the first film in May 1977, Star Wars has captivated audiences, and episode 7 is no exception. Fans took to Twitter to express their excitement and share their options about the iconic new film.
Blurrt tracked Twitter discussion around ‘Star Wars: The Force Awakens’ throughout Thursday 17 November. Here is a breakdown of the conversation around the new film:
There were 1,491,327 tweets posted about ‘Star Wars: The Force Awakens’ during the collection window, of which 827,418 were tweets and 663,909 were retweets.
Discussion around the film peaked at 12am on Thursday morning when the first showings of the new film were opened, and continued throughout the night. Tweet volume rose throughout the day on Thursday and peaked at its highest point at 5pm.
More males than females tweeted about the film throughout the day with 64% of tweets coming from males and 36% coming from females.
Sentiment around the film was overwhelmingly positive, with 70% of opinion bearing tweets expressing a positive sentiment and just 30% expressing a negative sentiment.
The hashtags #StarWars and #TheForceAwakens were the top trending hashtags throughout Thursday. Other top trending words included ‘battlefront’, ‘lightsaber’ and ‘premiere’.
Happiness was by far the most common emotion present in tweets with 50% of emotion bearing tweets expressing happiness and 16% expressing love.
Twitter discussion around Start Wars: The Force Awakens on Thursday achieved a combined potential reach of 2,458,288,521 Twitter accounts. The most influential accounts contributing to the discussion include YouTube, Twitter, ESPN, NY Times and CNN.
