SOCIAL STORYTELLING LAUNCHING FOR BROADCAST TELEVISION
London: 30th August: Blurrt, a leading social media storytelling platform, helping to understand emotion and context and Vizrt, the leading provider of story production tools for the digital media industry, today announced a technology integration. The integration will provide broadcasters and producers with the opportunity to utilise both companies’ expertise working with real-time data and display.
Blurrt cleverly identifies and collects social media data, assessing every post in real-time using a custom-built Natural Language Processing (NLP) system that looks to understand the language, context and tone of voice used in each individual case. Blurrt also has a unique ability via this NLP system, to recognise and place emotion-bearing posts into the following groupings: Happiness, Sadness, Anger, Thankfulness, Disgust, Love, Confusion and Fear.
This will provide broadcasters with new ways to showcase audience engagement as well provide a new range of social media metrics, brought to life via Vizrt’s Social TV solution. The Vizrt Social TV solution will allow Blurrt’s data to be displayed within real-time graphics which will be able to be displayed live on air.
“Blurrt’s NLP gives media companies immediate insight into viewer sentiment for any topic. We can then visualize this with the Social TV solution in a variety of formats, from full screen graphics, to interactive touchscreens or even augmented reality graphics,” said Petter Ole Jakobsen, Vizrt CTO.
“We’re extremely excited to integrate Blurrt with Vizrt,” said Jason Smith, CEO of Blurrt. “We believe this integration is a perfect fit to enable broadcasters to show and editorialise the huge amount of conversation that takes place across social media, in a meaningful and innovative way. Blurrt is all about real-time gathering, understanding and displaying of social data, which is why it has been particularly rewarding to find a fit with Vizrt, who see real-time graphic display as paramount to their operations.”
This new and innovative approach to working with real-time social media will be showcased to visitors at Vizrt booth 7.A20 at the IBC event in Amsterdam between the 9th and 13th September. Vizrt will be performing a demonstration of the integration on the stand to show how social media data can seamlessly fit and supplement broadcast offerings.
This will specifically include examples of how both sports and current affairs broadcasters can utilise clever visual graphics technology with interesting insights. The sports broadcast examples will include a virtual studio showing a select 11 footballers from a recent game, chosen based off their individual Blurrt Score – a clever calculation that combines volume and sentiment. Other demos include touchscreen graphics comparing Trump and Clinton across a range of different variables, including sentiment expressed, volume of posts and recognised emotions being used in conversation.
These demos will also show off the ability to dive deeper into the data collected, including loading select individual tweets showing precise emotional feelings towards either candidate.
The release can also be downloaded as a pdf here
ENDS
For further information please contact:
Neil Robertson at FieldHouse Associates
neil@fieldhouseassociates.com
@neil_robertson
+44 7739322503
Isabelle Dann at FieldHouse Associates
Izzy@fieldhouseassociates.com
@izzydann
About Blurrt
Blurrt uses natural language processing to provide a real-time, definitive understanding of emotion (not just sentiment) across social media, around a product, personality, or event. Simply knowing that people are talking about something on social media isn’t in itself helpful; you need to understand in real time the context – why they are talking about it – and how they are talking about it. Blurrt has an unrelenting focus on meaning.
As a trusted partner of Twitter, Blurrt is in a unique position to tell sophisticated stories based on the ‘why’ and ‘how’ of what’s unfolding on social media. By giving companies an understanding of audience reactions in the moment, Blurrt can help them create exciting, engaging, and dynamic content and experiences. Insight is delivered through an easy-to- use interface and managed by a team with unrivalled experience in data, research, linguistics, broadcast, and marketing.
Powerful and sophisticated, Blurrt’s sentiment and emotion analysis surfaces and displays the most interesting, entertaining and relevant conversations on social media – in real time.
Blurrt was founded in 2012 by Jason Smith (CEO) and Nick Miller (Executive Chair), and has offices in London and Cardiff. The company received a £500,000 investment from Seedrs in December 2015 .
www.blurrt.co.uk
About Vizrt
Vizrt provides real-time 3D graphics, video playout, studio automation, sports analysis, journalist story tools, and asset management tools for the media and entertainment industry. This includes interactive and virtual solutions, animations, maps, weather, social media, video editing, compositing, and multiplatform VOD and live playout tools. Vizrt has customers in more than 100 countries worldwide including CNN, CBS, Fox, BBC, BSkyB, Sky Sports, CBS Sports, Fox Sports, Al Jazeera, NDR, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, NHK and the list keeps growing. Vizrt has nearly 600 employees and operates in 40 offices worldwide. Vizrt is a privately owned company by Nordic Capital Fund VIII. For further information please refer to www.vizrt.com